Idea Validation

Launch your product with minimal risk thanks to data-driven experiments on your target audience

Idea validation is a vital process in testing business ideas to ensure their viability within the market. Why validate? Because if you don’t, you risk burning money and time on something your target customer doesn’t need.

As attractive as your idea may seem to you, it’s crucial to keep in mind that you are not your perfect client. Validation helps niche down your idea and make sure it will have real value once launched.

You give us the idea, we take care of the rest

  • Agile approach for a perfect market fit
  • Real questions for dream customers  
  • Idea with a real market demand

When we define the idea and its goal, we identify the pain point of the potential customer. Solving his biggest problem is the aim of a future solution. We start with thorough research: what people are looking for in relation to the idea, what issue they are trying to solve, and what questions are they asking

Trying to create a product for everybody ends up creating a product for nobody. One of the main reasons why startups fail is creating a product for the wrong audience or no audience at all. We meticulously clarify who the product is for and we test it on the real users with the same problems to solve.

The success criteria vary from one idea to another. It can be sales, successful pitches, time spent in the application, etc. Still, there are some commonalities one can find across different ideas - Is the idea worth it? Is it just another solution among other existing solutions or is it ground-breaking? - Does your product actually solve the problem on a deep level? For example, a client might need to get faster from point A to point B. Offering him a car with a higher speed possibility when there are lots of cars on the market doesn’t dive deeply into the problem. Offering him a jet is a more profound solution. - Is there a market for your solution? As genius as an idea can be, it remains just a theory if there is no market. It can be tempting to think that one can create their own market, especially looking at the experience of companies like Uber, Airbnb, or Tinder. With all respect to your future business, it may be better to aim for an existing market to ensure you don’t waste cash and time in the process. - Are the clients willing to pay for your solution? Being happy with a solution and liking it is one thing. Another thing is actually paying for it. How much worth does the idea bring to your client so that he clicks on the ‘pay’ button?

Without practice, knowledge is just rumors. Up until this point, everything is an assumption. Building a prototype or an MVP is diving into physical testing of the idea. We invest a lot of experience and resources into prototyping, to help you quickstart your journey on the market. There are other ways to test the hypothesis among users and we will make sure to find the most suitable one for your future solution.

When it comes to the experiment, we help you avoid the potential danger of testing with friends and relatives. It is the so-called “Mom effect”, where no matter which idea you talk about to your Mother, she will love it and support you unconditionally. We test the idea on a real target audience with the needs that your product can fit.

This is where neutrality and objectivity come into play. When we review the feedback from the customers, we must make sure that we are not saving the idea for the sake of it but that we are actually being objective. We discuss how the future product will solve the issue in the most efficient, user-friendly way.

Depending on the feedback, we take the next step. If the idea looks like a good fit but still needs work, we revert and adjust. If the idea falls off the mark completely in terms of market fit, user experience, and efficiency, we quit the idea. In any case, we discuss the process with you, so that we are sure about being on the same page about the process.

If the success criteria have been met, and everybody is on the same page, we validate the idea. We work for the best scenario where we search the sweet spot between what you want and what your customer needs.

Advantages of idea validation

  • Making sure there is a market need for your idea
  • Defining your ideal customer, his pains, and joys. It can be useful for other ideas within your project and for further development.
  • Decreasing the failure rate. Testing the waters on test audience before diving into the market.
  • Learning more about your ideal customer with testing and feedback.
  • For the business owner it can be difficult to ask the clients the right questions and remain objective. We make this process seamless, efficient, and clear.


Testing the idea within the target audience to ensure the idea is a proper market fit.

Launching an idea without validation is like throwing a bottle with a message into the sea hoping the right recipient will find it. Validating an idea is giving the message to the hands of your goal recipient.  

A team of experts will deal with idea validation with objectivity, clarity, the right tools, and relevant experience.

Depending on the idea, there are different ways to find the target audience for the future product. A professional and experienced service provider has various channels for testing the product among the audience.

Defining the target audience. Being able to let go of old ideas and being open to new ones. Being honest about the existing market and how the product fits within the market.

Once your application is available on the platforms of your choice, on your side you can focus on other points, such as marketing or social media. On our side, to make sure everything on the tech side runs smoothly in the future, we suggest to proceed with a Service Level Agreement (SLA). It is a guarantee of your peace of mind — we discuss in detail what we can do for you in case an issue occurs. For more information on SLA, you can refer to our article or contact us.

First of all, we highly recommend you go with a company which has extensive experience in nearshoring and remote work. There is a huge advantage in nearshoring which is saving expenses and time on recruitment and accommodation. At Moqod we coordinate our work from our headquarters in Amsterdam, while working with highly skilled developers from Eastern Europe. The quality is guaranteed through an independent Quality Assistance.
You can find out more about how we organize the nearshoring process and deliver high quality work in our post.

We encourage and we are extremely happy when our clients work with to get on the same page of the final vision of the product. First of all, we are avid believers in Agile software development process which exists exactly for implementing ideas and changes along the way.
To make sure all the parties are in agreement about the end product, we use Story Mapping — a tool which allows all the parties to participate in the organization and brainstorming of the ideas.

Story Mapping is a tool developed by Jeff Patton which allows to analyze potential user behavior, implying that there are several types of user personas who can use the product differently. It is a very flexible and simple practice where each member of the team our client can predict a user journey by using simple tools (such as a whiteboard with stickers or a user-friendly online program) and plan out every possible action which may take place while a certain type of user opens the application. We have developed the idea of Story Mapping in details in our article, and we highly recommend you join us in it.

Yes, and yes. Actually, this is the best way to proceed if you want to save resources, compared to native development. Cross-platform development is getting more and more popular these days for a few reasons. Using one coding language for different platforms is very efficient in terms of costs and time, and it also implies consistent behavior, same tools and a single codebase. For an in-depth exploration of cross-platform development using Flutter or React Native, please check our detailed article on the subject.

It is not uncommon for a new business to have limited funds for the first product launch. Our job is to assist you and help you scale your product to what your business needs right now. The first solution we would offer would be hiring remote developers. We detail on the opportunities and pitfalls of this process in our article.
Another idea could be simply to start small, with the basics and see how it goes for your business idea. For example, a Progressive Web Application is fast, efficient and cheaper than most applications. We will be happy to find a solution which fits your business on all the levels.
Speaking of budget, we also have some precious advice on how to raise funding for your startup.

Yes, and no. Very often you are not your ideal client and the final result you have in mind may differ from what your customer needs.
Of course, we can bring to life any idea you come to us with, however, we suggest working in short phases and make adjustments along the way. The road you have mapped out in your mind might go in a completely different direction for your customer. What we can make happen is make sure that the final product corresponds to your client’s needs.

A clickable prototype is an interactive mock-up of your application. You need one if you want to test all the assumptions before actually writing the code. The more you test the prototype, the less modifications will be done during the development hours.

It has happened to everybody to be dissatisfied with a service provider on different levels. You may want to transfer your project to another party for a variety of reasons, however transferring an IT project is a tricky process where every step is crucial. You will need to give it a lot of time to ensure every aspect of the transfer has been completed. It will also take time for the new provider to work through the old code.
In the case of transfer, patience is indeed a virtue. This will pay off as a fresh start for your project, leaving the mistakes which bothered you in the past. We advise you to read our article on the project transfer and prepare yourself for the process where the value of time will be equal to the value of your newly redone product.

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