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User stories for successful product development

Positive user experience comes first. Building user-centric software starts with creating a meticulous user stories. We work on detailed user stories map making sure software users needs are met.

User stories are one of the cores of Agile

We at Moqod apply an efficient, customer-centric agile methodology. Thanks to user stories, we make sure that the value of the software fits the end-user. We work through every scenario, and map them around his/her needs. By means of detailed user stories, we are able to analyse users’ behaviour employing data. Thus, the software development process remains iterative and lean.

User stories benefits:

Clear journey ahead

Stay focused on your business vision while being involved into software development.

Market-product fit

Sharp user stories, allow us to provide understandable project roadmap and deliver predictable results.

Managed expectations

User stories help to build software based on users' needs and has higher chances for commercial success.

Team effectiveness

Clear user journey matched with business goals help the team to deliver software fast and effective.

How user stories help development team:

Investing time into creating user stories returns with a boost of your development team effectiveness and alignment.

Separating complex tasks into smaller actions for prioritizing them.

Sharpening final goals to stay focused on the business idea and user needs.

Maximize team's creativity while not drifting away from the initial plan.

How it works:

While the insides of each user story vary according to the product, most of them follow the same pattern with a series of steps. A user story includes the user, the narrative, and the final goal. A classic formula canonized by Mike Cohn for a user story is:

As a (user persona), I want/need to (what?), so that (why?)


Who is the user story for?


What is the intention of the user persona?


What is the bigger problem the user persona wants to solve?

Do you want to create a clear user-centric map of the stories for your project?

How the process of creating users stories look like:

The flow of a user story begins with a specific aim in mind and how to efficiently get the user to the finishing line.


Understand the final goal that correlates with your ideal customer. How will this feature deliver value to the user?


Work on user personas. Who is this solution made for? If there are multiple personas, consider creating a story for each of them.


Prioritize the user stories based on their goal, value, cost, and user personas. Define which ones are essential to the functioning of your product and start with them.


Describe the experience step by step. How the user persona gets from what he needs to what your product offers? Look for variations and exceptions.


Measure feedback from real users to define success. The easier the user gets from point A to point B, the higher the chances he will get back to your solution.


Organize user stories: with sticky notes on a whiteboard or choose one of software programs created specifically for user stories.

How user stories are grouped:

A large higher-level user story is called an ‘epic’. Multiple epics make an initiative. They give a bigger picture, and it is recommended to decompose an epic into smaller stories, if possible. Think about it in Cory Miller’s words: How Do You Eat an Elephant? One Bite At a Time!







How user stories work for lean product development:

When it comes to measuring the effectiveness of stories don’t settle with ‘it is kind of working’. Make sure it is working perfectly for the ideal customer and thus develop only what is needed.

Do you want to create a clear user-centric map of the stories for your project?

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