When you imagine your future app, do you envision it as a bunch of code lines? Or do you see a user with a device in hands solving the problem using the app you created?
Before we start, let us ask you a question:
Are you willing to implement Product Approach to the development of your application?
Would you prefer a service provider who delivers the code or the one who takes into account the success of your future business? Taking a wild guess, your choice will fall on a company invested in your product at every level. In this case, a product approach to app development is your way to proceed.
The product approach to application development is when you take software, marketing research and marketing strategies, user personas, user stories, business models, expansion potential, and growth of the product as one whole. Our goal at Moqod is to consider each relevant facet of the future product, apply, experiment, and adjust it during the development process. In the end, we deliver a full-on working user-centric application/website. This goes way further than the number of code lines.
Let’s pull the curtain back a bit and look at the process of product development closer. Before diving into the phases and the lifecycle, let’s highlight the benefits of this approach:
- For a top-notch application, you need the product approach
Imagine: you need a tailored suit for a special occasion. In theory, a suit equals cloth + buttons + threads + lining + shoulder pads. Technically, it IS a suit. Without product approach, this is where it ends. You have several components that make a suit. To wear it, you need to do the rest yourself and/or look for several people who can do it for you.
We make the suit by starting with the pattern, we discuss the design you need for the particular event and audience, we adjust every millimeter for a perfect fit, we accessorize it for the occasion, and then deliver it in a beautiful wrapping. This is product approach.
In other words: you come to us with your business idea, and we make it happen from A to Z and beyond. We put all we have to create a complete, exhaustive, and easy-to-use product.
2. Product approach allows agile and flexible development
One of the main distinctive features of the product approach is the use of the Agile software development method. It allows iterations, adjustments, and experiments at any stage of the process.
Very often the Agility leads to the fact that the final result might not be the way you see it in the beginning. We reassure you — it is a positive thing.
Uncertainty at the beginning of the process is a huge advantage because it gives you an enormous field for introducing innovation. Any change we make in the process brings us closer to what your goal audience wants.
3. Product approach relies only on users and market fit
Speaking about the goal audience, with the Agile approach, we promote the method where we create a feature and test it on real users as early as possible. Once we get the feedback and the results, we adjust, improve, and proceed. Or, we let go of irrelevant features and move onto a different test. This is how, by testing, upgrading, and removing we move to the final version of your product, the one that your user wants.
With the product approach, your software is always improving, up-to-date, and providing value to your users.
4. Product approach is very beneficial for design
Visually pleasing graphic design is one of our priorities when we are working on your product. With the product approach, we can create not only the aesthetics but also the proper UX/UI design within the app. We make sure your application is relevant and keeps pace with the current design trends. With product approach, testing, and data, the final result gives the user a smooth, seamless experience that will make him want to stay in the app. After all, the app has been created with the user in mind.
The Product Development Process takes place in several phases. The common approach would be the following:
- The first step is to always to investigate and analyze the concept, the idea behind the product. We like to ask our potential clients three questions taken from the Hedgehog Concept. The answers we get will influence our decisions when creating a product, as we keep in mind your ambitious dreams, your growth points, your key metrics, and your goals.